Objective:
Revive launches a new flavor: Salted Lemon, which is good for outdoor activities under the heat. Our objective is to make people get attracted by this new Revive and its benefits.
Idea:
So we come up with an idea of a group of friend chasing each other in a hot day. Therefor, a woman and a man are exhausted & stop by a beverage stall. The man would like to buy Revive while the woman would like to choose Salted Lemon drink. At this point, they spark an idea to combine these two choices into one. And that is the one & only Revive Salted Lemon.
• tvc •
• key visual •
• thank you •
