Objective:
To introduce the new Pepsi sleek can which is higher and thinner than the previous design. Furthermore, Pepsi new sleek can also brings the youthful and dynamic vibe just like young generation.
Idea:
The Ambassador of Pepsi - My Tam is famous with her high note. So we decide to use that signature voice to link with the design of new sleek can. In a performance, while she is reaching high notes, the Pepsi. sleek can also gets higher on the stage that amazes everyone.
• TVC •
• key visual •
• thank you •
